Sarah Park (Spark*) is a self-help fanatic, amateur designer, and digital media workaholic. By day she’s embedded in digital advertising, and by night you’ll spot her munching on Hot Cheetos with chopsticks.
Hey! I’m Spark. I spend maybe 80% of my life deeply embedded in Facebook and Google Ads. I like to get my hands dirty in the full online customer journey from content ideation, through media buying, all the way down to conversion rate optimization. My experience ranges between creative agencies and digital agencies and now I’m in a space that marries the two worlds. If you’re interested in what I do, let’s have a chat! Contact me above or take a look at my work experience below.
MuteSix
April 2020 - Current
I’m finally doing work that involves experience in the full funnel - what I’ve always wanted to do. As an agency, MuteSix has mastered knowledge in the full digital customer’s journey from creating and testing the most insightful message with our strong performance creative team to strategically structuring ads to capture the right audiences, to designing the perfect landing page to effectively win the purchase. I am aiming to get as much experience with varied industries to develop a full, multi-touchpoint understanding of the digital ecosystem.
Wpromote
Digital Account Manager
May 2018 – March 2020
· Developed and executed data-driven digital marketing strategies for 20+ businesses using an integrated, multi-channel approach, including SEO, Facebook Ads, Google Ads, and LinkedIn Ads.
· Built and optimized Facebook Ads campaigns for e-commerce and lead generation clients of a variety of different industries (fashion, jewelry, subscription, fitness) with adspends ranging between $5k-$30k per month, reporting on numbers on a biweekly basis.
· Performed thorough paid media audits to present to prospective clients and contribute to sales process
· Built Google Ads campaigns utilizing a variety of campaign types depending on client goals: Search, Shopping, Display and YouTube - regularly optimizing them to generate optimal return with adspends ranging between $5k-$20k per month.
Willa Creative Agency
Digital Strategy Assistant
June 2017 - May 2018
· Spearheaded the social media initiatives for 3 clients from strategy to execution, including creation of visual assets on Photoshop for Facebook ads and Instagram posts
· Designed creative assets and assisted on client photoshoots to drive strong creative execution
· Strategized monthly e-mail campaigns, contributing to a client’s 29% increase in sales within 1 month and 13% increase in site traffic within 3 months
· Created monthly data reports to track social and overall growth using backend data from Facebook Insights, Sprout Social, and Shopify